ABOUT
UnDesign originally began as an ongoing side project where I could make a novel departure from my day job as an outdoor designer of Dallas' finest luxury swimming pools and backyards, and instead focus on accommodating several commercial design clients. And in fact, there was actually a significant stretch of time where I didn't even have an official business at all. But the spirit of this "other thing" was there all along.
The company was officially founded in March of 2021 after a longtime friend of mine, who knew what my profession was, reached out and asked if I could create a concept for her backyard renovation during the ongoing Covid pandemic. I took the small fee that I had collected from that project and I used it to establish this company.
At the time, I was willing to take on any project at all, no matter what it was. I was just enjoying being exposed to such a wide variety of new challenges that I wasn't used to. I created all sorts of things, from a major renovation of a 300,000 sqft shopping center, a boutique hotel concept, a restaurant, a clinic, a barbershop, a storage facility, an entire neighborhood of modular homes, and a fully-detailed, 10-acre wedding venue with multiple structures.
But around the time that I was starting to establish a respectable portfolio of commercial projects, my day-today role as a designer of luxury outdoor spaces for high-end residences was really starting to get interesting. I had gotten to a place where I was finally being entrusted with end-to-end client interactions and I was now developing my own projects with very little oversight.
There was a long period where I simply didn't have the extra time, the bandwidth or the mental energy to take on these otherwise engaging side projects. A steady stream of new roles and opportunities had opened up to me and those challenges eventually became so demanding of my focus that I nearly abandoned the idea of keeping UnDesign alive.
But eventually, I got to a point where I needed a reset. I needed to simplify things. I decided to start over and get back to what it was I was best at: designing breathtaking luxury outdoor spaces and swimming pools for a discerning clientele who are seeking the very best for their luxury properties.
Between the years I've now spent honing my skills in the niche of luxury outdoor design, partnering with some of the very best design + build firms in Dallas, working with a long list of noteworthy and high net worth clients, winning the Million Dollar Pool Design Challenge, and joining other prestigious teams, I've now come back to square one with an intense and inexplicable motivation to build something truly worthwhile by myself.
UnDesign is the culmination of the last 10 years of my life, and the work I do here represents my own personal vision and my unique creative style. I've been on a pretty incredible journey so far and I'm ready to apply all of those experiences to something new and exciting. I may not be for everybody, and that's okay--no hard feelings. But for those who gravitate to my personality and my style, for those who appreciate the way I do things, and for those who are open-minded to my unorthodox approach... for them... I hope to create something truly remarkable.
